Does your executive team have a strong and compelling presence on the world's largest professional network?
To stay top of mind with your existing and future clients, content marketing has become key to establishing and maintaining though leadership - and the best B2B Content Marketing Platform is Linkedin
Events are a great way to demonstrate your industry leadership and provide a networking platform for your clients
In today's ever faster changing environment, it is vitally important for your leadership team to provide a compelling vision and mission to your stakeholders and be at the forefront of strategic Innovation
Working with executive teams to develop new strategies applying the proprietary Strategic Innovation Framework
Many successful workshops end the very day your delegates leave the room. The Project Management Scorecard enables you to capture the agreed actions and monitor implementation of your strategy every step of the way.
According to the New York Times, 65% of new business is generated through referrals -
and customers are 4 times more likely to buy from you once they have been referred (Nielsen Research).
However, almost 80% of businesses do not have a Referral Marketing System – and there is a good reason for this.
Traditional wisdom claims that asking more times and following up harder will generate more referrals –
unfortunately, this violates a fundamental principle of human relationships: the need to give first and to give unconditionally (also known as 'The Golden Rule')
In order to motivate your referral partners to promote you to their network, you need to turn the traditional approach to referral marketing on its head and approach it from a point of generating reciprocation.
Thanks to LinkedIn, it is now possible to complete the entire Referral Marketing Process on LinkedIn - and generate enough referral clients to stop advertising
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